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Environmental Resources Worksheet

Environmental Resources Worksheet

Environmental Resources Worksheet


Metallic minerals are those which give new products on melting, for example iron and manganese while non-metallic minerals such as coal and salt do not give new products on melting. Iron is extracted from ores and used in the construction industry and making of tools. Manganese is used in making steel. Coal is used as a source of energy while salt is used to season and preserve food.


Minerals may be extracted through open pit mining or through shaft mine for minerals that occur on the earth’s surface and those that are found under the earth’s surface respectively. After extraction, crude ores are crushed in order to separate waste rock and valuable components. The crushed mixture is concentrated to separate minerals from other waste substances.

Minerals can be mined through surface mining, underground mining and in-situ leaching. Surface mining techniques such as open-pit mining involves removal of vegetation and other materials that lie above mineral deposits.  Underground mining techniques such as subsurface mining involve creating vertical or horizontal tunnels to reach the minerals below the surface. In-situ leaching is applied in soluble minerals.

Surface mining damages the natural flora and fauna of the environment in the mining area. Extraction of minerals such as crude oil results in chemical waste products which if not disposed correctly may contaminate water and land resources. Mining also damages the aesthetic appeal of the environment by leaving large holes on the ground which is an eyesore.


Soil can be defined as a mixture of humus and small rock particles. Soil is composed of minerals, organic matter, air and water. Soil is important to the environment because it determines growth of plants which in turn sustain animals.

Different microorganisms can be found in the soil ranging from microscopic organisms to burrowing animals. Microscopic organisms include bacteria, fungi, algae, viruses, protozoa, nematodes and others. Large organisms include ants, earthworms, mole crickets, mites, slugs and others. Soil organisms help in decomposition of organic matter and enhancing soil aeration. In turn, they are provided with shelter from physical hazards as well as a source of food and nutrients.

Soil erosion refers to the carrying away of the top layer of soil by agents such as wind and water or ice. Soil can become polluted when chemical contaminants find their way in the soil and change its alkalinity. This affects the growth of plants and existence of microorganisms. Soil erosion leads to siltation of rivers and lakes making them shallow and endangering marine life. Soil pollution reduces plant and animal life on the particular area.

Soil reclamation is important in converting waste land such as neglect mines to productive land through restoring its ecological integrity.

Forestry and Rangeland Resources and Management Strategies

Public land refers to the land owned by the federal government and which is subject to disposal or sale to the general public or entities. On the other hand, government-owned land refers to land owned by the federal government and which cannot be disposed. Government agencies involved include Department of the Interior (National Park service, Bureau of Land Management, and United States Fish and Wildlife Service), Department of Agriculture, Tennessee Valley Authority and U.S. Department of Defense. Government-owned lands are used in preservation and recreation of natural resources.

Forests provide natural habitat to a wide variety of animals, act as watersheds and modify local climates.

Forest management can be defined as the careful planning of forests and forest resources to ensure sustainability. The purpose of forest management is to ensure that forest resources are optimally used to ensure sustainability for future generations. Sustainable forestry involves careful regulation of forest resources through activities such as replanting trees, preventing fire, cutting roads and planned timber extraction.

Harvesting trees and deforestation leads to loss of habitats which is home to millions of wildlife species. Deforestation also contributes to climate change and soil erosion. Shelterwood harvesting is the preferred method of harvesting trees. This involves removing the mature trees and leaving the young trees to flourish. This method has the least impact on the forest habitat.

Related Paper:Balancing Ecosystems

Rangelands can be defined as grasslands, woodlands, wetlands and shrublands that are suitable for livestock grazing or as wildlife habitat. Rangeland degradation refers to a human-induced or natural process which results to low productivity of rangelands in terms of supporting livestock or wild animals. Desertification results when degradation is progressive and desert-like conditions appear on the formerly productive rangeland. Degradation and desertification reduces the ability of a natural habitat to support organisms, threatening their survival and driving others out of the area.

Overgrazing refers to keeping of more livestock and for long periods in an area than it can support, leading to loss of vegetation. Overgrazing increases competition for pastures causing some species to move out and threatening the existence of others.

Common strategies used in the managing and conserving forests and rangelands include reforestation and afforestation, establishment of wildlife management areas, controlled burn, selective logging and controlled grazing.


Industrialized agriculture refers to mechanized production of crops, livestock, fish and poultry on a large scale while subsistence agriculture involves production of crops and livestock on a small scale and with little mechanization. Mechanized agriculture leads to soil degradation due to heavy use of chemicals. Subsistence agriculture reduces soil fertility due to poor farming practices such as planting of the same crops over a long period.

The society currently faces a challenge in the emergence of new pests and diseases which kill animals and affect crop yield. Currently, new pests and diseases which affect plants and animals have led to great losses in areas which have been hit.

Sustainable agriculture can be described as application of livestock and crop production methods that have least negative impacts on the environment or the community. It ensures environmental preservation by preventing harmful impacts such as soil pollution. Genetic engineering helps develop plants that are resistant to pests and diseases. It also helps in improving plant and animal yields. On the flip side, genetic engineering can lead to loss of original species of plants and animals. In addition, genetic engineering may produce new species of plants or animals which may become dominant species and eliminate indigenous species.

Building a Positive Environmental Legacy of Gamescape

Building a Positive Environmental Legacy of Gamescape

Building a Positive Environmental Legacy” of Gamescape

Resource: Gamescape Episode 5

Complete Episode 5: “Building a Positive Environmental Legacy” of Gamescape.

Answer the following questions. Each response should be one to three sentences in length.

Describe how you would balance the needs of Sparksville’s environment and economy. Explain your reasoning.
Based on your experience of 25 years in Sparksville and this course, what do you consider to be the key principles required to reach sustainability?



Gamescape Summary

Balancing the needs of Sparville’s environment and the economy

This requires exploitation of clean and renewable sources of energy which have low carbon footprint. The transition to clean and renewable sources of energy will provide the energy required to sustain economic growth and also reduce environmental pollution.

What do you consider to be the key principles to reach sustainability?

The key principles required to reach sustainability are use of clean and renewable energy sources, sustainable manufacturing (recycling waste and efficiency in production), and reduction of greenhouse gas emissions.

Related Papers:

  1.   Controlling Energy Systems of Gamescape 
  2. Maintaining Terrestrial and Atmospheric Resources of Gamescape
  3. Managing Population Growth of Gamescape
Controlling Energy Systems of Gamescape

Controlling Energy Systems of Gamescape

Controlling Energy Systems of Gamescape

Resources: Gamescape Episode 4 and Ch. 15-18 of Visualizing Environmental Science.

Imagine that you are preparing a 200- to 500-word letter for a time capsule for your great-great grandchildren, which explains the long-term energy sustainability plan that you developed in Episode 4 of Gamescape.

Include the following points:

Briefly describe the nation’s current energy situation, reliance on oil, and renewable energy sources available. Discuss some challenges that our nation faces with managing our energy resources and how these challenges have affected you personally.
Describe the sustainability plan you developed in Episode 4 of Gamescape. Identify two strengths and two weaknesses in this plan. How can you address these weaknesses?
Present three ways in which you hope our nation will educate people on renewable resources and wisely managing our fossil fuel supply.
Close with one key message that you want your great-great grandchildren to understand about how our current society has managed energy sources and their environmental



Impacts of an Energy Resource Plan

The country’s energy situation is not yet at the critical level. However, the U.S. continues to rely heavily on fossil fuels as the major source of energy. Reliance on fossil fuels may have negative outcomes on the economy since the fossil fuels are in limited supply, contribute to global warming, and are susceptible to price fluctuations. The available renewable sources of energy are yet to be fully exploited. According to Lior (2008), renewable sources of energy account for about three percent of the entire amount of energy used. Common renewable energy sources in use today include hydroelectric power, solar energy, wind energy, geothermal and biomass energy.

The nation faces a number of challenges in management of energy resources. The U.S. is currently facing the challenge of price volatility in oil markets. The U.S. depends heavily on fossil fuels which are susceptible to price fluctuation. The price of oil has gone up driving costs of most products high, including transport costs. Another challenge in management of energy sources is the issue of environmental pollution which has taken centre stage in recent days. Environmental pollution has resulted in climate change which is evident in some states such as California which have faced prolonged drought (McKinney, Schoch, & Yonavjak, 2012).

Related Paper: Maintaining Terrestrial and Atmospheric Resources of Gamescape

The energy sustainability plan will focus on promoting use of renewable energy, promoting alternative and cleaner sources of energy and reducing the carbon footprint. The major strength of this plan is that it can significantly help in combating climate change. Another benefit is that the plan utilizes renewable energy sources which cannot be depleted. The major weakness is high cost of implementation of the plan. Another weakness is that renewable sources of energy may not fill the huge and growing demand of energy in the world. This challenge can be overcome by using clean energy sources such as nuclear energy to fill the energy gap.

The nation can educate people to use renewable sources of energy such as solar power at homes so as to minimize dependence on fossil fuels. Solar can be used for water heating and lighting at homes. People should also be educated on building energy efficient buildings or green-houses. Lastly, the nation should educate people on adopting energy saving measures. The current society has overused fossil fuel resources a situation that has led to environmental degradation and climate change.

Related Paper: Managing Population Growth of Gamescape.



Lior, N. (2008). Energy resources and use: The present situation and possible paths to the future.             ScienceDirect. Retrieved from

McKinney, M. L., Schoch, R. M., & Yonavjak, L. (2012). Environmental science: Systems and    solutions. Boston: Jones and Barlett Publishers.

Maintaining Terrestrial and Atmospheric Resources of Gamescape.

Maintaining Terrestrial and Atmospheric Resources of Gamescape

Maintaining Terrestrial and Atmospheric Resources of Gamescape.

Complete Episode 3:
Resource: Gamescape Episode 3 and Ch. 8-11 in Visualizing Environmental Science.

As Newly elected Mayor of Sparksville, the town’s citizens are eager to hear what you plan on doing to promote the local economy while maintaining a high level of environmental air quality.

Write a 350- to -word speech for a Town Hall Meeting that addresses the following points:

State the current economic situation and the three choices that were available to the town of Sparksville.
Discuss how these three choices would impact water pollution and indoor and outdoor air pollution. Explain how each of the three choices could be a point and non-source of water and air pollution.
Describe how the air and water pollution generated from these sources can impact the health of Sparksville’s citizens, the local ecosystem, and the local economy. Include some potential solutions.
Explain why your decision addresses the key environmental challenges and is the optimal choice given this situation.

Click the Assignment Files tab to submit your assignment.


Maintaining Terrestrial and Atmospheric Resources

As the new Mayor of Sparksville, it is an honor for me to discuss with you the current economic situation in Sparksville and my plans to promote the local economy while ensuring environmental pollution does not occur. As you are all aware, one of our major industries has shut down operations following bankruptcy. This town is in need of investment which can spur growth in the long run. There is need to revive the manufacturing sector in this town which have the capacity to generate thousands of jobs. The manufacturing sector is the pillar of all developed economies and major towns not only in the U.S. but across the world. In this town, we are looking at possibly investing in three sectors which will spur growth: oil refinery, furniture industry and a vehicle manufacturing.

Impact on water resources and indoor and outdoor air pollution

Each of these sectors may have dire consequences to our water resources and the quality of air if not properly managed.  The oil refining industry produces effluents and emissions that can potentially damage our water resources and the quality of air. Oil refining consumes large quantities of water, and releases the same but as wastewater. This wastewater comprises of aerosols, solid wastes and other chemicals which can potentially damage our water resources, both underground and on the surface. Oil refineries also produce hazardous gases such as carbon dioxide which is an air pollutant (Singh, 2003).

In order to mitigate these negative effects, the oil refinery will adopt suitable preventive measures. For instance, wastewaters will be treated appropriately before being discharged into rivers. Harmful gases such as carbon dioxide will be filtered at the chimneys using methods such as scrubbing, bag filters and cyclones.

Related Paper: Managing Population Growth of Gamescape

Vehicle manufacturing also produces wastes and emissions which can be harmful to our water and air resources. According to Clark and Berners-Lee (2010), the entire process of producing a single car from mining to assembly produces about 17 tons of carbon dioxide. Vehicle manufacturing also causes VOC emissions which may be toxic and may lead to health complications. Waste materials from vehicle manufacturing disposed carelessly in landfills close to water sources may contaminate the water resources. To overcome the challenge of waste in landfills, the manufacturing plant will embrace recycling to keep the wastes low. Carbon dioxide emissions will be reduced through research and development to come up with new and more fuel efficient technologies.

The furniture industry has minimal direct impact on air and water resources. The furniture industry consumes minimal water compared to oil refining and vehicle manufacturing. In addition, there are no emissions which may impact the environment in a negative way. Nonetheless, the furniture industry calls for careful management of our ecosystem especially the forests. This will be achieved through proper tree harvesting practices and replanting of trees.

Air pollution from carbon dioxide gas causes acid rain which alters the pH of water bodies. As acidity increases in the water bodies, marine life is negatively impacted. This reduces the variety of species found in the water bodies. Carbon dioxide is also attributed to depletion of ozone layer, exposing humans to harmful radiation from the sun. This may lead to skin cancer. In addition, it is attributed to global warming and climate change. Release of pollutants in the water may adversely affect the health of individuals using the water by causing diseases (Singh, 2003).

My decisions in addressing these environmental issues are based on the most recent available research in tackling environmental pollution. They are in accordance with the federal as well as the environmental laws guiding management of waste and waste products.


Berners-Lee, M., & Clark, D. (2010, Sept. 23). What’s the carbon footprint of a new car? theguardian. Retrieved from      blog/2010/sep/23/carbon-footprint-new-car

International Conference on Water and Environment, Singh, V. P., International Conference on   Water and Environment, & WE-2003. (2003). Ground water pollution. New Delhi:    Allied Publ.



 Managing Population Growth of Gamescape.

 Managing Population Growth of Gamescape

 Managing Population Growth of Gamescape.

Resources: Gamescape Episode 2 and Ch. 4 and 7 of Visualizing Environmental Science

As president of the City Council, you have been invited by the Mayor to give a PowerPoint® presentation to Sparksville High School.

Develop a 7- to 10-slide Microsoft® PowerPoint® presentation with speaker notes that explains the prairie dog land management issue. Include the following points:
Discuss some of the challenges of urbanization and environmental benefits. Explain how the prairie dog land management issues are related to the challenges of urbanization.
Explain the factors that influence population growth using prairie dogs as an example to illustrate your points. Briefly review how the natural environment is needed to support cities. Use the ecological role of prairie dogs and their benefit to land management and the city of Sparksville as an example.
Describe the different policies that the city explored to manage prairie dog population growth, and discuss how these policies are rooted in environmental science and population dynamics.
Discuss the final management decision, and explain how it balanced urban development with environmental sustainability. Include major challenges you faced in addressing this issue and reaching an optimal solution. Among the challenges, discuss how environmental hazards affect human population and if this impacted the decision with urban development.

Human Population and the Environment

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Balancing Ecosystems

Balancing Ecosystems

Balancing Ecosystems

This letter highlights the dangers associated with invasive species to Sparksville’s and Glimmerville’s aquatic ecosystem balance. An ecosystem balance is defined as a state of equilibrium that exists in a certain community of living things in which the species, genetics and the ecosystem diversity remain unchanged over time (Marcia, 2011). From Episode 1, a number of reduction factors and growth factors which impacted the ecosystem are evident. The reduction factors are mainly climate change and natural calamities. Climate change has put a threat to the survival of many species around the world. Notable natural calamities include floods and volcanic eruptions. Growth factors identified in the Episode include sunlight, soil nutrients, precipitation, and soil configuration.

Invasive species may negatively affect the ecosystem in a variety of ways. Since they reproduce rapidly, invasive species have in some areas replaced or reduced the native species to worrying levels. Secondly, invasive species can change the ecosystem processes such as predator-prey dynamics. In case native species are not able to compete with the invasive species, they may become extinct in such areas (Marcia, 2011).

Succession is also evident in Episode 1. Succession can be affected by invasive and native species. For example, invasive species may move in a new area that did not have an ecological community such as an exposed rock face (Corrigan, 2014). In addition when an invasive species is removed, the native ecological community may once again regain dominance in the area and in the process restoring natural selection. Invasive species may impact the natural selection of the native species within a habitat. In most cases, invasive species introduces new competition for available resources within the habitat. When the invasive species outcompetes the native species for resources, the native species may reduce in numbers or even become extinct in that particular habitat.

Energy flow in an ecosystem occurs between various organisms and their environment. The sun acts as the primary energy source. Plants acquire energy from the sun through photosynthesis. This energy is used for growth and reproduction. This energy flows to herbivores when they feed on plants. The energy is in turn transferred to carnivores when they feed on herbivores (Corrigan, 2014). When invasive species are introduced in a certain habitat, they may eliminate the native species. Invasive species increase quickly because they do not have natural predators. When invasive species reduces native species in the producer level, flow of energy into higher levels may be impacted. For instance, invasive species which reduces algae in an aquatic environment may drastically affect the flow of energy in higher living organisms.

There are a number of possible solutions to the Grass Carp invasion problem that Glimmerville can adopt.  First, the use of shock treatment technology can restrict the movement of the invasive species in aquatic environments such as rivers (Haugen, 2013). This method involves building electrified barriers in rivers that cubs the movement of the invasive species. The main advantage in using this technology is that it allows an individual to target the specific invasive species only while leaving the others undisturbed. On the downside, the technology has generated public safety issues as individuals getting near it can get electrocuted. Use of bio-acoustic fish fence (BAFFs) can also be used to keep away invasive species from lock entrances (Haugen, 2013). This main advantage of this technology is that it can be used to selectively allow native fish too pass through the lock entrances and keep away the invasive Grass Carp. The major challenge with the use of this technology is the high implementation costs.  In addition, the technology is not effective in cases where the river flows at high rates (Haugen, 2013).

Chemicals can also be used to control the Grass Carp. New research is looking into the viability of new fish toxicants delivered in new matrix. For instance, Antimycin A, a known fish toxicant may be engineered in a new way to target the invasive species (Haugen, 2013). The major benefit is that chemicals are cheap to use. On the downside, use of chemicals may harm other fish species. Lastly, physical barriers such as vertical drops can be put up in the course of the river. This is a cheap way of controlling fish but may also interfere with other fish species.

Humans should strive to maintain ecosystem balance so as to avoid the catastrophic results of an imbalance which often arises in form of harm to the physical environment, extinction of species and even negative health consequences on man. For example, an imbalance in the ecosystem can cause disappearance of important species. Sustainability ensures that life support systems are maintained through sustainable balance of ecosystems.


Corrigan, D. H., & Webster University. (2014). Environmental Missouri: Issues and         sustainability : what you need to know. New York, NY: St. Louis Mo.

Haugen, S.C. (2013). Preventing the Invasion of Asian Carps. The Journal of Science Policy and             Governance, 5(4), 12 – 26. Retrieved from               of_asian_carps.pdf

Marcia, S. M., & World Conservation Union. (2011). Selective fishing and balanced harvest in    relation to fisheries and ecosystem sustainability: report of a scientific workshop        organized by the IUCN-CEM Fisheries Expert Group (FEG) and the European Bureau    for Conservation and Development (EBCD) in Nagoya (Japan), 14-16 October 2010.           Gland, Switzerland: IUCN.

Business Portfolio-Daytam Consultants

Business Portfolio-Daytam Consultants


Review the assignments you completed throughout the course.

Write a 700- to 1,050-word paper describing the fictional business you created.

Include information on the following topics:

Business organization
Potential legal or ethical issues
Business culture
Types of motivation
The operations of the five areas of human resource management in your fictional company
The effects and costs of operations and materials management on your fictional company

Create a 10- to 15-slide Microsoft® PowerPoint® presentation supporting the information included in your final paper. You may use text, charts, tables, and visuals to detail the different areas of business found within your company.

Include detailed speaker notes, a title slide, and an APA-formatted reference slide.

Post your final paper along with your Microsoft® PowerPoint® presentation as attachments.

Format your paper consistent with APA guidelines.



Business Portfolio

Daytam Consultants is a newly established firm offering marketing consultancy services to clients. The role of the business is to develop appropriate marketing strategies for various products and to create brand awareness among consumers.

Business organization

Daytam will be organized according to the matrix structure. A matrix structure involves a combination of different structures to come up with the most suitable. A matrix organizational structure is different from other structures in that the reporting relationships are organized as grids rather than in a hierarchical manner (Baligh, 2006). In a matrix organization, functional heads are in charge of employees. Employees also report to the respective project heads. Matrix organizations complete units of jobs or specific projects while at other times, work involves a specific customer or product. Marketing consultancy businesses often engage in promoting specific products and often handle lengthy projects for clients. This makes matrix organization the best structure for the business. The following chart explains business organization at Daytam.

There are a number of potential legal and ethical issues that may impact the business. Ethical issues can be defined as issues pertaining to moral principles that employees are expected to follow. Legal issues are those outlined by law and which the company is expected to observe.

  • Integrity – this refers to doing what one is expected of and in the right manner.
  • Quality of work product – the quality of services provided must meet the expected professional standards. This is at the individual, team and organizational level.
  • Confidentiality with clients information – Due diligence must be observed to ensure that the client’s information is not disclosed to third parties without proper authorization.
  • Maintaining healthy competition – the company should not engage in any unlawful or deceptive acts in gathering information about competitors.
  • Accuracy of financial records – all financial information must be accurate and representative of the company’s internal state of affairs.
  • Corporate social responsibility – the company will work towards improving the lives of people in communities and ensuring environmental sustainability.
  • Compliance with government rules and regulations.

Related papers: SWOT Analysis -Air Leo business plan

Business culture refers to the mode of business operations within a firm. Business culture determines how employees communicate to others and how they handle the clients.

  • Honesty and trust – honesty and trust are important virtues in a work environment. Employees must work with integrity and exude high ethical values at all times.
  • Fair treatment – all employees should treat all individuals with respect. In accordance to this, all forms of discrimination are not allowed in the organization.
  • Diversity in the workplace – the company will maintain a diverse culture in terms of employees and clients. The company will thus accord equal employment opportunities and quality services to all clients without any form of discrimination.
  • Professionalism – all employees must maintain work standards in dealing with clients. Conflicts of interest should not arise while handling clients.
  • Commitment to each other – employees should look out for each other at all times.

Motivation is integral in ensuring high productivity among employees. Motivation provides the driving force to work hard (Pinder, 1998). The following types of motivation will be available:

  • Recognition – this is the easiest way to motivate employees. It involves giving words of praise to employees who show outstanding performance. Recognizing the employees’ efforts is a good way of motivating them.
  • Promotions – according hardworking employees with leadership opportunities is a good way of motivating them. This can also help the company retain the best employees by giving them new challenges (Pinder, 1998).
  • Rewards – offering rewards may encourage employees to work harder and make them feel better about themselves. Rewards may be in form of tangible goods to intangible things such as office fun days and holidays on achieving set quotas.
  • Coaching – this involves the management discussing issues facing employees. Managers should offer support to employees in order to motivate them (Pinder, 1998).

Related papers: Daytam Consultants :Profits, Supply and Demand

In the modern world, information technologies form the basis for most business operations. Technology in the organization will be employed for three major purposes; official communication, computerized accounting system and social media marketing. The primary communication systems include electronic mail, telephones, conference systems, instant messaging, and intranet among others. The company will maintain a computerized accounting system through acquisition of the relevant software and hardware applications. The company will also utilize social media tools such as social networks, wikis, community sites, blogs and others to build an online presence. This will be a cost effective way of interacting with clients.

The human resource management will be responsible in the following areas:

  • Staffing – this involves job analysis, human resource planning, recruitment and selection of employees. In order to achieve set objectives of the organization, it is necessary to hire the right number of employees with required skills.
  • Human resource development – this deals with improving the employees’ skills through training and also conducting performance appraisals. Common tasks in this area include performance appraisals, training, career development and career planning.
  • Compensation and benefits – this involves ensuring proper remuneration to all employees. Compensation involves all the monetary rewards that employees are entitled to receive as a result of their employment. Benefits refer to additional payments that employees are entitled to such as paid leave, medical insurance, sick leave and others.
  • Safety and health – in this area, the HR will be responsible for ensuring a safe work environment to employees. The HR must ensure that employees work in an environment that does not degrade their health.
  • Labor relations – the HR will be responsible for identifying suitable unions which can advocate on employee’s welfare.

Related papers:Ethical code ,Rules and Principles of Company

The following are the effects and costs of operations and materials management in the company.

Source of Funds
Sources Amount ($)
Cash resources 7,527
Bank loan 14,093
Total $ 27,992

Funds Applications for Equipments

Conference tables 500
Color Television 300
Color printers 400
Laptops 2,500
Office chairs 700
Computer network 800
Accounting software and installation 1,000
File cabinets 320
Bookcases 100
Total for equipments $6,620
Fixtures and leasehold 10,000
Unforeseen contingences 5,000
Total costs $21,620


Baligh, H. H. (2006). Organization Structures: Theory and design, analysis and prescription.      New York, NY: Springer.

Pinder, C. C. (1998). Work motivation in organizational behavior. Upper Saddle River, N.J:         Prentice Hall.

Persuasive Communication and the Job Fair Brochure

Persuasive Communication and the Job Fair Brochure

Resources: Ch. 6 & 8 of Introduction to Business

Continue to explore the fictional company you created in Week 2.

You have decided it is time to hire additional employees and would like to have a job fair. It is your responsibility to persuade the organization that the job fair will be beneficial.


What types of communication would be most effective in persuading the groups in your organization–including trainers, employees, programmers, and managers–that the job fair will be beneficial? Describe these communication types and explain why they would be effective.

Now that you have decided on the most effective method of communicating to your organization, you have set up a booth at the local job fair to generate interest in your new company and search for prospective employees.

Create a 1-page brochure describing your company’s structure, business model, and culture. Describe how organizational culture has influenced your business.


Introduction to Business

Effective communication enhances employee relationships, reduce employee turnover and improves productivity in an organization. The most effective type of communication in persuading a group of individuals in an organization would be oral communication. Oral communication is quick and enhances direct responses from the receiver of the message. For instance in a meeting, individuals are in close contact and hence able to exchange ideas or facts.

Related papers: SWOT Analysis -Air Leo business plan

Oral communication is effective in persuading because it enables the speaker to convince the receiver of the message through statement of facts. In addition, the transmitter is able to obtain direct responses or feedback from the audience. Another possible type of communication would be written official communication to all the individuals concerned, for example, using circulars, posters and notice boards. The downside of written communication is that it may not provide an opportunity for the sender to obtain direct feedback.

Company brochure


Our company aims at instilling an organizational culture that values clients, encourages professionalism and develops innovative solutions for clients’ diversified needs.

The organizational culture ensures that employees work according to expected industry standards and also encourage innovativeness or diversity in the place of work.

Related paper:Daytam Consultants :Profits, Supply and Demand

Business model

Major revenue source – Advertising creative design, campaign maintenance and website design

Customer base – Small business enterprises, medium businesses, established companies and the entire business community

Financing – obtaining loan from banks and other financial institutions

Related papers: Ethical code ,Rules and Principles of Company

Company Structure

Top executives – This includes the partners

Engagement manager – provides communication and direction on flow of work

Senior consultant – will play a supervisory role

Consultants – providing technical expertise to our clients

Finance – handling all issues related to finance and budgeting


SWOT Analysis -Air Leo business plan

SWOT Analysis -Air Leo business plan

SWOT Analysis -Air Leo business plan

Air Leo

Executive Summary – The executive summary begins with analyzing the general aviation environment in Europe where Air Leo is set to launch commercial operations. The executive summary give details of why investing in the airline industry in Europe could become a lucrative business. The major drive in the European market is the existence of underserved markets with high demand for air travel will be implemented (“Air Leo,” n.d).

Objectives – This section gives the primary objectives of the proposed airline, Air Leo. The objectives are clearly stated and can be quantified, for instance the financial rewards expected from the entire project.

Mission statement – Air Leo’s proposed mission is clearly stated. The airline’s mission statement declares the company’s key purpose or focus and is unchanged over time. The mission statement describes the reason why the company was formed. The plan also outlines how the proposed mission will be accomplished.

Keys to success – This section outline the critical success factors for the proposed airline. The critical success factors are outlined according to the strength of each factor. One of the critical success factors identified is the hiring of a highly qualified management team that will spur the airline to success (“Air Leo,” n.d).

Company summary – This section gives the background of the proposed airline. The section gives details of how the proposed company came to be. For example, the proposed airline may be subsidiary of a larger carrier. The section also gives details of the opportunities to be seized in investing in the region.

Company ownership – This section gives details about the legal ownership of the proposed airline. The section also reviews the legal environment surrounding ownership of companies in Europe.

Start-up summary – This section outlines the total start-up costs to be incurred for the airline to begin operations. Start-up summary contains budgets of expenditures and expected streams of incomes. The section gives crucial details such as sources of funds (“Air Leo,” n.d).

Company location – This section highlights the proposed headquarters for the new airline. The report also contains the considerations taken in place while choosing the best location.

Service analysis – This section highlights the type of services to be offered by the airline.

Read More: Daytam Consultants :Profits, Supply and Demand

Competitive analysis – This section is a detailed analysis of the competitive environment in the new market.

Technology – This is an analysis of application of new technology by the new carrier. The section reviews features such as e-reservations that the airline will employ.

Market analysis and segmentation – This section contains a thorough market analysis for planning purposes. This helps in determining the most profitable routes (“Air Leo,” n.d).

Marketing and promotion strategy – This section gives details of the promotional activities to be conducted in creating awareness of the new carrier.

Pricing strategy – This section contains information on prices of tickets to be charged on various routes.

Sales forecasts – a sales forecast helps the management project expected incomes.

Organizational structure – the organizational structure outlines hierarchy in the organization. It is used to determined the leadership structure in the organization, determining those who ore in charge of key decision making.

Key financial indicators and expected cash flows – This gives the expected streams of income over a period of time (“Air Leo,” n.d).

SWOT analysis

SWOT matrix – strengths

  1. Air Leo will be a low cost carrier in the industry.
  2. Application of new technology such as e-ticketing will reduce operational costs.
  3. Acquisition of new fleet will enable the company operate planes with the latest technology and high fuel efficiency.


  1. Stiff competition from other established airlines in the European market.
  2. Low customer awareness on the existence of the airline and the services it offers.
  3. Weak competitive edge being relatively new.


  1. The airline can expand into the international market with ease.
  2. The airline has the potential to partner with other international airlines and hence expand.
  3. There is an increase in demand in domestic travel within Europe.
  4. The company can employ mobile technology that enables customers to book flights through their mobile devices hence reduce booking costs.


  1. There is high competition in the low cost market which the airline hopes to penetrate.
  2. Fluctuations in fuel prices leading to losses.
  3. Increased government regulations leading to additional costs.
  4. High security costs due to terrorism.


Air Leo, (n.d). Business plan. Retrieved from   

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Daytam Consultants

Daytam Consultants : Profits, Supply and Demand paper


Research different examples of business plans found on the Internet. Choose one of them to use for this assignment.
Review the example of a SWOT analysis on p. 97 of the text.
Conduct a SWOT analysis of the sample business plan you selected with your team members. Use Appendix B as the template for your SWOT Analysis.

Indiviually, write a 700- to 1,050-word paper examining the business plan you selected. Include a SWOT analysis highlighting the strengths, weaknesses, opportunities, and threats of the company you chose.


Daytam Consultants :Profits, Supply and Demand

Daytam Consultants is a proposed business that will offer marketing consultancy services to a variety of clients. The role of the company is to develop appropriate strategies that create awareness or encourage consumers to purchase a particular product. As such, the company will be responsible for developing promotions, distribution and sale of goods and services to consumers. In some circumstances, marketing involves making consumers aware of the brand name especially when the company is relatively new. Thus, marketing consultants are crucial in ensuring success of newly established businesses and sustaining old businesses.

The start-up of a marketing consultant business usually depends on the type of business – whether it is a sole proprietorship, partnership, or a corporation. A sole proprietorship may be the simplest to start. In our case, the marketing consulting business will operate as a limited corporation. One of the key requirements in starting a consulting business is establishment of a physical presence, in a location where clients can easily be able to reach. This will be attained through renting of an office space in a suitable location. Next is the acquisition of office furnishings and equipments. Necessary documents will also be obtained. Once the business begins operations, an e-mail address and a website will be necessary. In addition, invoice statements and business letterhead will be obtained to facilitate the day to day operations. A brochure will also be a cost effective way of establishing the brand name among customers.

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Profit is defined as the gains made from an investment. It is determined by the difference between revenue and costs incurred by a business. Profit is thus an expression of the positive gains made by a business in a particular investment after all expenses are deducted (Hettinger and Heitlinger, 2011). Businesses exist in order to make profit. On the hand, profitability is a measure of the profits generated by a business relative to its size (Hettinger and Heitlinger, 2011). In other words, profitability measures the efficiency of the business in utilizing resources to gain profit. In order to increase business profitability, the profits obtained should be reinvested into the business to ensure growth of the business. In early stages of growth, a business requires huge capital in order to grow, with few returns.

The marketing consulting business may be affected by the laws of demand and supply. This may be occasioned by market blips that characterize most economies. Economic recession may drive the business down leading to losses. During times of boom, the company may be able to expect positive marginal returns on its investment.


Hettinger, W. S., & Heitlinger, J. D. (2011). Finance without fear: a guide to creating and           managing a profitable business. New York, NY: Windham Center, Conn.