Evolution of Business Presentation

Evolution of Business Presentation

Evolution of Business Presentation Instructions Resource: Your Week 2 collaborative discussion and the Ch. 2 of Introduction to Business Research the evolution of business with your assigned team members. Locate information on the following points: Feudalism Mercantilism Capitalism Commerce Property rights The Industrial Revolution Individually, create a 10- to 15-slide Microsoft® PowerPoint® presentation describing the evolution of business. Provide examples and appropriate visuals to illustrate each phase of business. Include detailed speaker notes, a title slide, and an APA-formatted reference slide. ...
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Product positioning map and analysis: Cost and customer service- Southwest airlines case study Part 3

Product positioning map and analysis: Cost and customer service- Southwest airlines case study Part 3

Product positioning map and analysis: Cost and customer service Southwest Airlines prides itself as a low cost carrier. From the product positioning map above, it is possible to identify that the airline positions itself as a non-frill carrier and thus lowest flight costs in the industry. The airline provides point-to-point flights to customers, delivering customers to various destinations in a convenient and faster way (‘Southwest,’ 2015). The no-frill service has been essential in filling a market niche that existed in the U.S. airline industry. Point-to-point service has enabled the airline to record the highest turnover rates of flight services, thus saving the airline costs. The airline uses one type of fleet – the Boeing 736 which significantly reduces operational costs. For instance, the airline does not need to train pilots and mechanics to handle different types of fleet (‘Southwest,’ 2015). Part 1 : Strategic Management: Southwest Airlines Case Study According to recent rankings, Southwest Airlines has risen in terms of quality of customer service,...
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Strategic management: Southwest airlines case study Part 2

Strategic management: Southwest airlines case study Part 2

Strategic management: Southwest airlines case study Current strategy (Including current use of technology) Southwest Airlines’ dominance in the airline industry is largely attributed to its competitive fair prices, which are the lowest in the industry. Southwest Airlines operates as a Low Cost Carrier (LCC). The airline charges fares which are 30% as low compared to majority of its competitors. The company employs a number of strategies in order to achieve the low cost leadership. To start with, the airline does not offer meals but only some snacks and an assortment of drinks such as coffee, cold drinks and juices on all flights. However, customers are allowed to carry meals onboard. The airline provides passengers with only one class of ticket; hence there are no first class seats, thus passengers pick any available seats. However, the airline has introduced ‘A-List’ seating for select members (Hill, Jones, and Schilling, 2014). Southwest Airlines provides point-to-point flights thereby eliminating the need for connection flights. This saves...
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Strategic Management: Southwest Airlines Case Study Part  1

Strategic Management: Southwest Airlines Case Study Part 1

Name   Course   Institution Strategic Management: Southwest Airlines Case Study Southwest Airlines Company is a Dallas-based passenger airline that concentrates its operations in the United States, with only a few destinations in the international markets (six destinations in the international market). The company was founded in 1967. Currently, its customer base has grown to over 20 million customers a year. According to a report from Bureau of Transportation Statistics, the company is currently the second largest domestic carrier in the United States, having transported over 8.569 million customers in 2014 (Smallen, 2014). Southwest Airlines came second to Delta Airlines, which recorded 8.850 million customers in 2014. Other close competitors such as American Airlines and the United Airlines recorded 7.104 million and 6.755 million passengers respectively in the same year. These figures reveal the high level of competition in the domestic market. Southwest Airlines’ dominance in the domestic market is driven by customer-focused strategic management practices. The company differentiates itself from competitors by offering top notch customer...
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EFE and CPM Matrix for Disney Parks and Resorts

EFE and CPM Matrix for Disney Parks and Resorts

Name   Institution EFE and CPM Matrix for Disney Parks and Resorts An External Factor Evaluation (EFE) table is important in the critical analysis and evaluation of the various competitive and external factors that affect a particular business. In line with this, the Competitive Profile Matrix (CPM) is also prepared as a way of comparing a business’s performance with that of other rival businesses. An External Factor Evaluation (EFE) for Disney Park Key external factors Weight (0.0-1.0) Rating (1-4) Weighted Score Opportunities 1.      Prospect to expand worldwide through establishment of resorts and parks 0.10 4 0.40 2.      Increase in the number of media networks such as satellite and cable operators hence Disney may reap higher profits. 0.09 3 0.27 3.      Potential to build more theme parks that will bring additional income. 0.1 4 0.4 4.      Opportunity to invest in new openings such as travel business. 0.08 4 0.32 5.      New streams of incomes from targeting new consumer groups. 0.08 3 0.24 Threats 1.      Economic slowdown leading to reduced visits. 0.08 3 0.24 2.      Shift in consumer behavior, for example consumers currently prefer streaming online instead of buying hardcopy DVDs. 0.1 2 0.2 3.      Vulnerability to piracy and violation of intellectual...
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