Strategic Management: Southwest Airlines Case Study Part  1

Strategic Management: Southwest Airlines Case Study Part 1

Name   Course   Institution Strategic Management: Southwest Airlines Case Study Southwest Airlines Company is a Dallas-based passenger airline that concentrates its operations in the United States, with only a few destinations in the international markets (six destinations in the international market). The company was founded in 1967. Currently, its customer base has grown to over 20 million customers a year. According to a report from Bureau of Transportation Statistics, the company is currently the second largest domestic carrier in the United States, having transported over 8.569 million customers in 2014 (Smallen, 2014). Southwest Airlines came second to Delta Airlines, which recorded 8.850 million customers in 2014. Other close competitors such as American Airlines and the United Airlines recorded 7.104 million and 6.755 million passengers respectively in the same year. These figures reveal the high level of competition in the domestic market. Southwest Airlines’ dominance in the domestic market is driven by customer-focused strategic management practices. The company differentiates itself from competitors by offering top notch customer...
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EFE and CPM Matrix for Disney Parks and Resorts

EFE and CPM Matrix for Disney Parks and Resorts

Name   Institution EFE and CPM Matrix for Disney Parks and Resorts An External Factor Evaluation (EFE) table is important in the critical analysis and evaluation of the various competitive and external factors that affect a particular business. In line with this, the Competitive Profile Matrix (CPM) is also prepared as a way of comparing a business’s performance with that of other rival businesses. An External Factor Evaluation (EFE) for Disney Park Key external factors Weight (0.0-1.0) Rating (1-4) Weighted Score Opportunities 1.      Prospect to expand worldwide through establishment of resorts and parks 0.10 4 0.40 2.      Increase in the number of media networks such as satellite and cable operators hence Disney may reap higher profits. 0.09 3 0.27 3.      Potential to build more theme parks that will bring additional income. 0.1 4 0.4 4.      Opportunity to invest in new openings such as travel business. 0.08 4 0.32 5.      New streams of incomes from targeting new consumer groups. 0.08 3 0.24 Threats 1.      Economic slowdown leading to reduced visits. 0.08 3 0.24 2.      Shift in consumer behavior, for example consumers currently prefer streaming online instead of buying hardcopy DVDs. 0.1 2 0.2 3.      Vulnerability to piracy and violation of intellectual...
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