Description: Speech Preparation – Informative (Speech of Review) Directions: Video Preparation Assignment The purpose of this assignment is for students to begin developing content for the Speech of Review. Assignment elements must be developed to include: Topic choice (business, product, or service) Specific purpose: Thesis/central idea: single, declarative statement that reflects essence/central idea of speech. Questions based on thesis/central idea (audience-centeredness): refer to Lesson 6 discussion question Potential main points: 2-5 Include 2 research-based, credible resources since you must incorporate D.E.N.T.S (definitions, evidence/examples, narratives, testimony, and statistics) in speech, with full citations. Use MLA or APA (Links to an external site.)Links to an external site.. Submit a 1-2 page WORD document including aforementioned elements, and use the grading rubric to ensure elements are concise, correct and accurate. NOTE: use numbers or bullets for content; do not submit in essay form. Sample Student Assignment General Purpose: To inform Specific Purpose: To inform my audience about the benefits of a COSCO membership. Thesis/Central Idea: A COSTCO membership is beneficial since it affords the user a wide selection of name-brand merchandise, the convenience of specialty departments, and exclusive member services, designed to make one’s shopping experience a pleasure. Main Points: A. COSTCO membership saves members money on over 20 categories of products. B. COSTCO offers specialty departments such as Optics, Hearing, and a Photo Center. C. COSTCO provides exclusive member services for business, home, and lifestyle. D. COSTCO offers a variety of membership levels to fit one’s needs.
COSTCO Membership Benefits
General Purpose: To provide information
Specific Purpose: To inform the audience about the specific benefits of being a COSCO member
Thesis/Central Idea: COSCO members enjoy a wide range of services and products at lower prices including discounted gift cards, free health screenings, great deals on rental cars, insurance, great vacation deals, and among other products designed to improve customer experience.
- COSTCO members enjoy discounted gift cards.
Shopping at COSTCO is always an amazing experience for members. While most of the grocery and retail gift cards provide customers with the same dollar value as the up-front cost, the COSTCO gift card acts as a discount voucher. This means that customers are able to enjoy discounts on the gift cards while shopping. COSTCO will provide you with up to 20 percent discount on the grocery and retail gift cards (Swanson and Samantha 1). This is a huge discount to customers.
- Amazing deals during vacations
COSTCO card leisure travelers enjoy great deals by using the card. While cruises offer the best vacation deals to customers, travel agencies do not provide attractive price package discounts. In fact, they will offer you almost the same price. Travel agencies may provide customers with certain incentives such as on-board credit. However, these incentives are nothing compared to what COSTCO members enjoy. COSTCO provides members with a cash card, which may range between $260 and $665 dollars. This is huge incentive considering that online travel agencies will only offer you about $50 to $150 in credit (Swanson and Samantha 1).
- Best deals on rental cars
COSTCO membership also covers individual transportation needs. COSTCO members enjoy amazing deals on car rentals. COSTCO works with only four care hire companies, which include Enterprise, Alamo, Budget, and Avis. According to Swanson and Samantha (1), a comparison of car rental prices in Chicago indicated that COSTCO offered members with the cheapest deals. While the lowest four-day charges for other companies were $167.79, COSTCO was able to provide members with a smaller car through its partnership with Alamo for only $137.69. This is an amazing deal for COSTCO members, and among the key reasons why you should consider signing up with COSTCO.
- COSTCO offers a variety of membership levels to fit individual needs
COSTCO offers a variety of membership levels, which means consumers can make a choice from different alternatives. It is important to provide members with choices to improve flexibility. COSTCO provides three different types of membership. These include personal (Gold Star), business, and executive. The personal and business memberships share many similarities, and are virtually the same. For instance, they cost $55 and give access to two individuals (Sadler 1). Nonetheless, business membership allows members to sell any wares bought at COSTCO. In addition, members can have an extra five memberships using the same account. The executive membership goes for $110. This includes personal membership and two percent discount provided on all purchases.
- Free health screenings
The benefits provided by COSTCO extend to health services. COSTCO membership guarantees individuals with free health screenings (Sadler 1). COSTCO organizes free health screenings on occasional basis and informs members through various outlets. Common screenings provided include osteoporosis screening, healthy heart screening, lung health screening, and diabetes screening. The health screenings cover most of the common health problems affecting people. Early diagnosis is important in helping manage these conditions. As such, COSTCO members can enjoy healthier lives.
Swanson, David, and Matt Samantha. “8 hidden benefits to your COSTCO membership.” USA Today, 23 December 2016, late ed.
Sadler, Alex T. 9 secret perks that make a Cotsco membership totally worth it. http://clark.com/shopping-retail/ways-to-save-get-more-out-of-costco- membership/. Accessed 7 July 2017