Since the introduction of Facebook back in 2003, the company has done little to change its original logo that is denoted by crooked shaped alphabet F. According to the founders of this company, the primary objective of having the same logo and image for the past one decade is to create a brand that is memorable and popular among the users. The small F symbol seen on Facebook’s homepage stands for word Facebook which symbolizes the connection between an individual and his friends across the world (Ellison, 1150). However, the newly modified image of the Facebook logo shows a person who is confined to a place as a result of continuous use of this social media platform thus leading to isolation.
Question 1: Why did you choose this message?
The primary objective of using this image is to show people the true effects of constantly and consistently using Facebook for long hours. Despite having the best interests at heart, studies have found that the use of Facebook can have negative impacts on the lives of the users particularly the youth. For example, Facebook has been found to encourage isolation among the people as the users tend to be glued to their computers and electronic gadgets rather than moving out to meet people. This behavior significantly affects both cognitive and social skills of Facebook users.
Question 2: What was its original purpose/audience/context?
The original purpose of the image was to show how people can connect with friends. However, what most people did not know is that they can use Facebook not only to connect to their locality, but also to connect with those outside their home countries. The original audience of the message was the youths who are known to be the highest users of social media platforms to connect with friends from all over the country. It is worth noting that any individual intending to use this platform must have an internet connection as well as an electronic device such as computers and Smartphones (Pempek, 235). Therefore, it is safe to state to be abreast with what is happening in all corners of the world; it is prudent to embrace the new technology.
Question 3: How have you changed the image to fit your voice?
To ensure that my audience did not confuse the original message with the new message, I had to modify the original picture to bring another new context to show people how they isolate themselves in their houses when they decide to use much on their time on Facebook (Dwyer, 339). Unfortunately, what most users do not understand is that consistent use of Facebook can be addictive and with time it becomes hard to drop the habit.
Question 4: What is your message?
I intend to tell people that they should tread carefully when it comes to the use of Facebook. They should not allow themselves to be isolated from the rest of the world, considering that there is much more out there than they can get over the web.
Question 5: Are you adding to the original message?
No. I am criticizing the original message. My objective is to reveal the true effects of the use of Facebook on the lives of the people. It can do more harm than good if not monitored and controlled carefully (Dwyer, 339).
Dwyer, C., Hiltz, S., & Passerini, K. ” Trust and privacy concern within social networking sites: A comparison of Facebook and MySpace. .” AMCIS 2007 proceedings, (2007): 339.
Ellison, N. B., Steinfield, C., & Lampe, C. “The benefits of Facebook “friends:” Social capital and college students’ use of online social network sites. .” Journal of computer-mediated communication, 12(4), (2007): 1143-1168.
Pempek, T. A., Yermolayeva, Y. A., & Calvert, S. L. “College students’ social networking experiences on Facebook. .” Journal of applied developmental psychology, 30(3), (2009): 227-238.