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Unit 10 Final Assignment: The Strategic Plan Presentation

The Final Assignment, due in Unit 10, is your chance to bring it all together. This Strategic
Management Presentation is an in-depth case study analysis and strategy for the company of your
choice. Final Assignment Guidelines are also available in Doc Sharing.
You may choose either a large, well-known Fortune 1,000 company that has information readily
available, or a smaller company in your city or town which has information in the local press (the
larger company may be easier). Pretend that you are a business and strategy consultant hired by
one of your chosen company’s executives to present the new strategic plan to the Board of
Directors (BoD).
You will create this project in a PowerPoint presentation format. The Final Assignment PowerPoint
template is available in Doc Sharing. Use a bulleted list for each slide (page) and support the bulleted
ideas in the Notes section of the slide. Use the current APA style and format in the Notes description
section of the slide. Include a References page at the end of the presentation for the outside sources
you used and integrated in the presentation itself.
Final Assignment Guidelines: Strategic Plan
A strategic plan is designed to be in use for three (3) to five (5) years. For your Final Assignment, you
will write a strategic plan providing the following information:
• Company Background
Identify the Fortune 1000 organization that you have chosen for your strategic plan. Provide a
brief background of this organization including its products, services, and customers. Include
the organization’s strategic planning model and include the history of successes and failures
associated with its processes.
• Company Vision Statement and Mission Statements
What is the company’s vision statement and mission statement along with its purpose, values,
goals, and philosophy? How do these support the organization to realize its goals and
• Leadership and Organizational Culture
Discuss how the new grand strategy will affect the company leadership infrastructure, and the
organizational structure and culture. How can the company move to a more agile and virtual
organization? How will the company manage the strategy-culture relationship due to the new
Final Assignment Grading Rubric
Course: MT460 Unit: 10 Points: 125
Copyright Kaplan University
• Corporate Social Responsibility, Business Ethics, and Policies Empowering Action
What is the company’s stakeholder approach to social responsibility? What types of social
responsibility does the organization practice and tout? What are the major trends in today’s
corporate social responsibility? How does the company create and utilize policies to empower
employees to become socially responsible inside and outside of the organization? Describe
the company’s code of conduct (ethical principles and guidelines) and how the executive and
management team practice these?
• External Analysis (Opportunities and Threats) and Global Environment
Describe the company’s external environment including the remote environment (economic
factors, social factors, political factors, technological factors, ecological factors, and
international environment). How does the company currently contend with the external forces
and operating environment? What is the company’s global strategic plan and how does it use
firms in foreign markets for global reach?
• Internal Analysis (Strengths and Weaknesses), Strategic Control, and Continuous
Define the company’s internal environment. What Balanced Scorecard software or other
strategic control software would you recommend to the company to manage, monitor, and
sustain the implementation i.e. continuous improvement? Please explain the choice of
software and illustrate the use of controls to guide and monitor strategic implementation.
• Innovation and Entrepreneurship
Describe the concepts of incremental and breakthrough innovation, and the risks to be aware
of. Define the new strategy as being either an incremental or breakthrough innovation process
and how this supports the idea of continuous improvement. Is your recommended strategy
entrepreneurial or intrapreneurial in nature? Please explain the benefits.
• Strategic Analysis and Choice
Explain why a grand strategy is more beneficial to the company than a generic type of
• Generic and Grand Strategies
Generic strategies are low-cost leadership, differentiation, speed-based, and marketing
focused. Grand strategies include concentrated growth, market development, product
development, innovation, horizontal acquisition, vertical acquisition, concentric diversification,


Southwest Airlines Strategic Plan  paper

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